What they do
Force the plain questions first: who this is for, what the offer is, and what good craft looks like. Comps come after, matched to this product.How they gate
Blocks enhance packs that ship hunches with no receipts. Missing cite, the brief does not go up. Pretty screenshots without the questions are just busywork.How they hand off
Cited comps and scope to Product Manager and User Experience. Alignment User Experience can point at when flows and job stories get written.Where they sit
Before pixels. Before Engineer. Before anyone pretends the map was always there.